Document Type : Original Article
Authors
1
Department of Educational Sciences, Adib Mazandaran Institute of higher education, Sari, Iran.
2
Department of Business Administration, Adib Mazandaran Institute of higher education, Sari, Iran.
Abstract
The survival of small and medium-sized enterprises in an uncertain environment depends on the entrepreneurial and leadership competencies of managers and owners, along with talent, energy, and skills. The entrepreneurial vision is, in fact, the entrepreneur's overall and detailed view of the difference between the present and the desired future, and is usually optimistic, desirable, challenging, clear, concise, goal-oriented, innovative, and operational so that by expressing it, other stakeholders can be aligned with the entrepreneur. Therefore, the present study, in the form of a causal model, examined the effect of entrepreneurial orientation on learning orientation, coordination flexibility, and product innovation with the mediating role of resource flexibility in Sari Antibiotic Company. The statistical population of the study consisted of employees of Sari Antibiotic Company, whose number was 210. According to the statistical population of the study, 132 people were selected as a statistical sample using the convenience method based on the Morgan table and questionnaires were distributed among them. The data collection tool was a standard 34-question questionnaire from Han and Zhang (2021). After validation by experts in this field, its reliability was calculated as 0.89 based on Cronbach's alpha test. The collected data were analyzed using descriptive statistics using SPSS24 software and inferential statistics using structural equation modeling using Lisrel software. The results of the study indicated that all research hypotheses were confirmed and the research variables had a direct and significant effect on each other. Also, entrepreneurial orientation had the greatest effect on coordination flexibility among other variables. Coordination flexibility, mediated by resource flexibility, has an impact on product innovation at a 99% confidence level.
Keywords
Main Subjects
)