Pathology of Denison's organizational culture model in tourism entrepreneurial organizations

Document Type : Original Article

Author

Department of Tourism Management, Faculty of Literature and Humanities, Shahrekord University, Shahrekord, Iran.

Abstract

The problem of organizational culture pathology in organizations enables managers to prioritize issues in this field and identify the perceptions and expectations of their subordinates so that they can improve the gap between the current and desired situation. This research was conducted to investigate the status of organizational culture in tourism entrepreneurial organizations. The present research is of a survey and applied type, and the statistical population of this research is a number of tourism industry stakeholders, including faculty members of tourism schools, managers, employees, and entrepreneurs in the tourism industry. In this article, the Denison model, which is a new and complete model, has been used. Data were collected using the standard Denison questionnaire, and its components were prioritized based on each dimension using the fuzzy TOPSIS technique. The findings show that in the dimensions of enthusiasm for work, stability, adaptability, and mission, the indicators of "enthusiastic interest and pursuit of managers and employees to carry out assigned tasks and responsibilities", "existence of punishment in the context of ignoring the values of the organization", managers' deep recognition and understanding of tourists' demands and needs", and "clarity of long-term goals and direction in the organization" are the most important.

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