Document Type : Original Article
Author
Department of Tourism Management, Faculty of Literature and Humanities, Shahrekord University, Shahrekord, Iran.
Abstract
The problem of organizational culture pathology in organizations enables managers to prioritize issues in this field and identify the perceptions and expectations of their subordinates so that they can improve the gap between the current and desired situation. This research was conducted to investigate the status of organizational culture in tourism entrepreneurial organizations. The present research is of a survey and applied type, and the statistical population of this research consisted of tourism industry stakeholders, including faculty members of tourism faculties, managers, employees, and entrepreneurs in the tourism industry. In this article, the Denison model was used. Data were collected using the Denison standard questionnaire and its components were prioritized based on each dimension using the TOPSIS-Fuzzy technique. The findings show that in the dimensions of passion for work, stability, adaptability, and mission, the most important indicators are "enthusiasm and enthusiastic pursuit of managers and employees to perform assigned tasks and responsibilities", "existence of punishment in the context of ignoring the organization's values", "deep recognition and understanding of managers' demands and needs", and "specificity of long-term goals and direction in the organization". The results of this article emphasize the important role of all four dimensions (passion, stability, adaptability, and mission) in improving organizational performance and effectiveness. It is suggested that a combination of creativity, flexibility, customer orientation, and entrepreneurship be considered to create a dynamic and effective organizational culture in tourism entrepreneurial organizations, since these industries are particularly in need of motivated, innovative, and customer-oriented teams.
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