Explaining the Role of Self-Efficacy in the Impact of Artificial Intelligence Literacy on Entrepreneurship Education in Higher Education System

Document Type : Original Article

Authors

1 Assistant Professor, Knowledge and Information Science, Persian Gulf University, Bushehr, Iran.

2 Department of Business Administration, Faculty of Business and Economics, Persian Gulf University, Bushehr City, Bushehr Province

Abstract

Higher education system, as the main platform for training entrepreneurial human resources, is constantly facing the challenge of preparing students to cope with rapid technological transformations. Artificial intelligence literacy, as a key competency in the digital age, can enhance the effectiveness of entrepreneurship education, but the role of self-efficacy as a psychological mechanism in this relationship needs to be explained. Therefore, the present study aimed to explain the role of self-efficacy in the impact of artificial intelligence literacy on entrepreneurship education in higher education system. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population consisted of 271 graduate students of the Faculty of Literature and Humanities at Persian Gulf University of Bushehr. The sample size was determined to be 159 people based on the Cochran formula, and after removing incomplete questionnaires, 155 questionnaires were analyzed. Standard questionnaires on artificial intelligence literacy, entrepreneurship education, and self-efficacy were used to collect data. The validity and reliability of the instruments were confirmed using AVE, Cronbach's alpha, and composite reliability indices. Data were analyzed using structural equation modeling and SmartPLS software. The results showed that self-efficacy has a positive and significant effect on entrepreneurship education with a path coefficient of 0.599 and a t-value of 7.447. Artificial intelligence literacy has a positive and significant effect on self-efficacy with a path coefficient of 0.513 and a t-value of 11.672. Finally, artificial intelligence literacy has a positive and significant effect on entrepreneurship education with a path coefficient of 0.609 and a t-value of 9.703. Artificial intelligence literacy contributes to the enhancement of entrepreneurship education both directly and through strengthening self-efficacy. Educational planners should provide the ground for training competent entrepreneurs by designing artificial intelligence literacy courses and simultaneously strengthening students' self-efficacy.

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History

  • Receive Date: 27 May 2026
  • Revise Date: 14 June 2026
  • Accept Date: 14 June 2026

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